Thomas Cussins is the founder and CEO of Ineffable Music Group. From humble beginnings as an intern at the Catalyst in Santa Cruz and assistant at Paradigm Talent Literary, Cussins has spent 20 years building a vertically integrated independent music business encompassing management, records and live events. As a manager, Cussins has overseen the career of Stick Figure from tiny clubs to being the #1 living reggae artist in the world by total consumption. As a talent buyer, promoter and venue and festival owner/operator, Cussins has produced over 10,000 concerts. Additionally, Cussins has been outspoken on issues to create a better ecosystem for all in the music business, including on merchandise fees at venues, ticketing reform and user centric payment systems.