Alex leads programming for Oak View Group’s TD Coliseum — Canada’s only music-first arena — which opened in Hamilton, ON in November 2025 following a $300 million transformation. Within its first months of operation, TD Coliseum ranked as the highest-grossing arena in Canada and 33rd globally in Pollstar’s Q1 2026 report. Alex has booked and promoted concerts under Live Nation, Endeavor/IMG, The Agency Group, and now OVG. Highlights include large-scale festivals such as Boots & Hearts, WayHome, Toronto Jazz Festival, UFC 242 Abu Dhabi, Hong Kong Sevens, and Wake Up Call Festival across four international markets.​​​​​​​​​​​​​​​​