Zack Borson is a Music Agent at leading entertainment and sports agency Creative Artists Agency (CAA). Borson, who is based in the Los Angeles office, works with teams representing many of the world’s leading artists, including A$AP Rocky, Olivia Dean, Rema, Asake, Ayra Starr, Ludmilla, and Fridayy.     Named in Forbes 30 Under 30 for the Future of Music Class of 2023, Borson has focused on developing and nurturing CAA’s expanding roster of African and Caribbean talent. Over the past five years, this group has grown exponentially, with gross bookings totaling more than 40 million, along with increasing bookings on the continent of Africa by over 200% year over year.     Having represented the likes of Rema, Asake, and Ayra Starr from their first shows in North America into arenas around the world, Borson continues to advocate for artists who are members of underrepresented groups. He is passionate about amplifying the voices of diverse artists and has shaped his client roster to work predominantly with global acts from territories that are often overlooked, with the belief that music is borderless in today’s age and the next stadium artist has the ability to come from anywhere.     Borson started in CAA's mailroom in 2016 and was promoted to Agent in 2022.